With my Family Studies background, I researched scholarly articles for insights and findings prior to starting the survey and interviews to understand the complexity of the issues facing parents.
It was important to our team to ask the right questions to our interviewees to gain the most valuable findings and insights to drive the product. Our team leads created criteria for collaboration.
Our team used Userbit to code the interview transcripts and then affinity mapped the vital information. I learned that Userbit is a valuable tool to make the research analysis easier.
Userbit Software made coding and collaboration on interviews streamlined. Two team members coded together to keep information less subjective and keep bias low. Tags were moved to FigJam and affinity mapping insights into categories.
An effective process for insighs was the Jobs to be done framework. We used the JTBD framework which gave us a rich overall point-of-view of the user needs and struggles.
After gaining valuable insights, we presented them to the client in slides about the user motivations, needs, and painpoints.
Brainstorming the possible key features for future sprints.
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